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How to Choose Magazine Paper Types?

Time: 2022-07-15 Hits: 291

When it comes to magazine printing, choosing the right paper type is crucial for achieving the desired look and feel of your publication. The type of paper you select can greatly impact the overall quality and presentation of your magazine. In this article, I will guide you how to select magazine paper for printing.

Common Paper Options for Magazine Printing

Glossy art paper:

Glossy art paper is a popular choice for magazine printing due to its vibrant and high-gloss finish. It offers excellent color reproduction and enhances the visual appeal of photographs and illustrations. This type of paper is often used for fashion magazines, lifestyle publications, and high-end catalogs. Glossy art paper is known for its smooth texture and its ability to make images pop off the page, creating a visually stunning magazine.

Matte art paper:

Matte art paper, on the other hand, provides a more subdued and elegant look. It has a non-reflective surface that eliminates glare and is ideal for publications that focus on a sophisticated aesthetic. Matte art paper is often chosen for art magazines, literary journals, and design-oriented publications. It offers a softer finish that can enhance the readability of text-heavy content without compromising on image quality.

Factors to Consider When Selecting Magazine Paper


The finish of the paper refers to its surface texture and appearance. It can range from high-gloss to matte, and each finish has its own unique characteristics. Consider the style and tone of your magazine when selecting the paper finish. If you want a vibrant and eye-catching look, glossy art paper is a great option. If you prefer a more refined and elegant feel, matte art paper would be a better choice.


The weight of the paper is another important factor to consider. It determines the thickness and sturdiness of the magazine pages. Lighter weight papers are more flexible and suitable for magazines with a higher page count. Heavier weight papers provide a more substantial feel and are ideal for magazines with fewer pages or for cover pages that require extra durability. Consider the purpose and longevity of your magazine when selecting the paper weight.

Page count:

The number of pages in your magazine will also affect the paper type you choose. Magazines with a higher page count may require lighter weight papers to keep the overall weight manageable. On the other hand, magazines with a lower page count can benefit from heavier weight papers that provide a more luxurious feel. Consider the thickness and weight limitations of your chosen paper when planning the layout and content of your magazine.


Of course, budget is always an important consideration when choosing magazine paper. Different paper types and weights come at varying costs, and it’s crucial to find a balance between quality and affordability. Determine your budget for magazine printing and consider how much you are willing to invest in paper. Keep in mind that higher quality papers may offer better durability and visual impact, but they can also be more expensive. Consider your target audience and the value you want to deliver when making your paper selection.

Finally, magazine paper is developing towards low gram weight, good whiteness and printability, which can not only reduce paper consumption, but also further save by reducing mailing costs and print magazine cost

Popular Paper Weights of Magazine Cover Paper

The cover of your magazine is the first thing readers see and touch. It is essential to choose a paper weight that not only feels substantial but also provides enough durability to protect the interior pages. The most popular weight for cover paper is around 200-350 grams per square meter (gsm). This weight gives the cover a sturdy feel and ensures it can withstand handling and transportation without easily creasing or tearing. However, if your magazine has a large page count or requires even more durability, you may want to consider a heavier weight paper for the cover.

Popular Paper Weights of Magazine Interior Paper

For the interior pages of your magazine, the weight can vary depending on your specific requirements. Most magazines opt for a lightweight paper between 80-128gsm for the interior pages. This weight strikes a balance between flexibility, readability, and cost-effectiveness. It allows for easy flipping of pages and comfortable reading while maintaining a professional appearance. However, if your magazine focuses heavily on visuals or requires a more luxurious feel, you may consider using a slightly heavier paper weight(157gsm-200gsm) for the interior page.

Generally speaking, high-grade clothing and life-themed magazines mostly use more than 100 grams of coated paper, medium coated paper; High quality monthly and professional magazines use medium coated paper, high whiteness light coated paper, weight ≥100gsm; General quality of monthly, weekly often use high white light coated paper, light coated paper, weight ≥80gsm; Large circulation weekly and comprehensive magazines generally use light coated paper, pressure paper, gram weight ≥80gsm.

In addition, the selection of weight generally has the following rules: magazines and product catalogs with high circulation generally choose 80-128gsm of paper; Higher quality monthly is 80-105gsm; 105-157gsm for professional magazines and customer magazines. Of course, this is only a general analysis, all kinds of magazines in the specific printing order, there will be a variety of specific changes.

The choose of paper weight depends on your magazine type, size and page counts or target audience. Such as for cheap booklet magazine printing, the size is 8.5 x 11 inches, 32 pages, saddle stitch binding, you can use 80gsm glossy/matt art paper as cover, and 80gsm as interior paper.

Tips toChoose the Right Paper for Your Magazine Printing

1. Consider your magazine’s target audience

Consider your target audience and the impression you want to make. Think about the demographic you are catering to and the overall aesthetic you want to achieve. This will help guide you in selecting the right paper type and finish.

2. Request paper samples from printing companies

Request paper samples from printing companies. Seeing and feeling the actual paper will give you a better idea of its texture, weight, and color reproduction. It will help you make an informed decision and ensure the final product meets your expectations.

3. Plan your magazine layout and content

Plan your magazine layout and content before selecting the paper. Knowing the page count, design elements, and purpose of your magazine will allow you to choose the appropriate paper weight and finish that will complement your content.

4. Consult with printing companies

Consult with printing companies. They are experts in the field and can provide valuable insights and recommendations based on your specific needs and budget constraints. They can guide you in selecting the right paper type, weight, and finish for your magazine printing project.

In conclusion, choosing the right paper for your magazine printing is essential for creating a visually appealing and professional publication. Consider factors such as finish, weight, page count, and budget when making your selection. Experiment with paper samples, consult with your printing company, and plan your magazine layout and content in advance.

Following these tips, you can ensure that your magazine is printed on the perfect paper that will enhance the overall reading experience and leave a lasting impression on your audience.

Contact us today to discuss your magazine printing needs. Let our experts guide you in selecting the perfect paper for your publication.

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