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Custom Lookbook Printing: BookPrintingChina Guide

Time: 2024-01-12 Hits: 116

If you are want to print a professional lookbook but don’t know where to start, this complete guide will help you on how to custom a stunning lookbook to impress your target audience.

custom lookbook

When it comes to showcasing your brand or products, a custom lookbook is an essential marketing tool. Whether you’re in the fashion industry or any other business that relies on visual presentation, a well-designed lookbook can make a significant impact on your target audience.

BookPrintingChina since 1995, had been helped over 10000+ global clients successfully create stunning prints. As a over 25+ years of professional printers, we know how to help our clients step by step custom print their artwork in professional quality while save cost. So if you are want to custom your own lookbooks that are affordable and professional quality, you can confident choose print at here. Before start, below we provides a complete guide to help you print your lookbook more simple and efficiently.

What’s A Lookbook?

A lookbook is a collection of carefully curated images that showcase your brand, products, or services in an artistic and visually appealing manner. It is essentially a catalog or magazine-style publication that allows you to tell a story and create a narrative around your offerings. Lookbooks are commonly used in the fashion industry to present new collections. But they can be used in various industries to highlight the unique features and benefits of your products.

Paper Options for Custom Lookbook Printing

Choosing the right paper for your custom lookbook is crucial in creating a high-quality and visually appealing finished product. Here are two popular paper options to consider:

Glossy/matte art paper

Glossy and matte art papers are excellent choices for custom lookbook printing. Glossy paper provides a shiny and reflective finish, which enhances the vibrancy of colors and creates a polished look. On the other hand, matte art paper offers a subtle and elegant finish, perfect for a more sophisticated and timeless look. Both options provide excellent image reproduction and durability, ensuring that your lookbook will stand the test of time.

Uncoated paper

If you prefer a more natural and tactile feel for your lookbook, uncoated paper is an ideal option. Uncoated paper has a textured surface that adds a touch of authenticity and elegance to your printed materials. It is also more environmentally friendly as it is made without any additional coating or chemicals. Uncoated paper is perfect for brands that want to convey a sense of simplicity, craftsmanship, or sustainability.


  • 157gsm glossy cover paper wrapped on 2-3mm grey board
  • 157gsm matt cover paper wrapped on 2-3mm grey board
  • Other material, like faux leather, linen, etc wrapped on grey board


Paperback cover

  • 200gsm glossy cover paper
  • 250gsm glossy cover paper
  • 300gsm glossy cover paper
  • 350gsm glossy cover paper
  • 200gsm matt cover paper
  • 250gsm matt cover paper
  • 300gsm matt cover paper


Text paper

  • 105gsm glossy text paper
  • 128gsm glossy text paper
  • 157gsm glossy text paper
  • 200gsm glossy text paper
  • 105gsm matt text paper
  • 128gsm matte text paper
  • 157gsm matte text paper
  • 200gsm matte text paper


Binding Methods of Custom Lookbook

Once you have chosen the paper for your custom lookbook, the next step is to decide on the binding method. The binding method you choose will depend on various factors, such as the number of pages, the desired look and feel, and your budget. Here are five common binding methods for custom lookbooks printing:

saddle stitch lookbookSaddle stitch

Saddle stitch binding is a popular and cost-effective option for lookbooks with a lower page count. It involves folding the pages in half and stapling them along the fold line. Saddle stitch binding provides a clean and professional look, and it allows your lookbook to lay flat when opened. However, it is not suitable for lookbooks with a high page count as it may not provide enough durability.

perfect bindingPerfect binding

Perfect binding is a more sophisticated binding method commonly used for thicker lookbooks. It involves gluing the pages together at the spine and attaching a cover. Perfect binding gives your lookbook a sleek and professional appearance, similar to a paperback book. It is a durable option that can accommodate a higher page count, making it ideal for lookbooks with extensive content.

custom spiral bookSpiral bound

Spiral binding, also known as coil binding, is a versatile and practical binding method. It involves punching holes along the edge of the pages and threading a metal or plastic coil through them. Spiral binding allows your lookbook to lay flat and offers the flexibility to add or remove pages easily. It is a popular choice for lookbooks that need frequent updates or for those that require a landscape orientation.

wire-o book printingWire-o

Wire-o binding is similar to spiral binding but uses a double-loop wire instead of a coil. It provides a more professional and polished look and offers greater durability. Wire-o binding allows your lookbook to open flat and provides a 360-degree rotation, making it easy to flip through the pages. It is an excellent choice for lookbooks that require a higher level of durability and flexibility.

hardcover lookbookHardcover

Hardcover binding is the most premium and luxurious option for custom lookbook printing. It involves creating a hardcover case with a printed cover and binding the pages inside. Hardcover binding provides the utmost durability and protection for your lookbook, ensuring that it will withstand frequent handling and last for years to come. It is perfect for high-end brands or lookbooks that require a significant visual impact.

Lookbook Sizes

Choosing the right size for your custom lookbook is essential in creating a cohesive and visually pleasing design. The size you choose will depend on various factors, including your target audience, the amount of content you need to showcase, and your budget. Here are some standard sizes for custom lookbooks:

Small lookbook size: 5″ x 7″, 5.5″ x 8.5″, 6″ x 6″

Comon or standard lookbook size: 6″ x 9″, 9″ x6″, 8″ x 8″, 10″ x 10″, 8.5″ x 11″

Large lookbook size: 9″ x 12″

It’s important to consider the aspect ratio of your lookbook as well. Landscape orientations are commonly used for fashion or lifestyle lookbooks, while portrait orientations are more suitable for product-focused or informational lookbooks. Ultimately, the size of your custom lookbook should be determined by your brand aesthetic and the message you want to convey.

Cover Finishes of Lookbook Printing

The cover of your custom lookbook is the first thing that your audience will see, so it’s essential to make a strong impression. There are several popular cover finish options available to enhance the look and feel of your lookbook:

Glossy finish: A glossy finish adds a shiny and reflective surface to your cover, making it eye-catching and vibrant. It is perfect for lookbooks that aim to showcase high-quality imagery and create a luxurious feel.

Matte finish: A matte finish provides a subtle and sophisticated look to your cover. It reduces glare and reflections, giving your lookbook a more understated and timeless appearance.

Spot UV finish: Spot UV is a special coating that adds a glossy and raised effect to specific areas of your cover. It creates a contrast between matte and glossy surfaces, adding depth and visual interest to your design.

Choosing the right cover finish will largely depend on your brand identity, target audience, and the overall aesthetic you want to achieve. Consider experimenting with different finishes to find the one that best represents your brand and captivates your audience. If you want to learn more finish options, please click “surface options

Lookbook vs Catalog vs Magazine: What’s the Difference?

While lookbooks, catalogs, and magazines share some similarities, there are distinct differences that set them apart. Understanding these differences will help you determine which format is most suitable for your marketing needs.

lookbook printing servicesLookbook

A lookbook is primarily a visual representation of a brand or a collection. It focuses on showcasing products or services in a creative and artistic way. Lookbooks are often used in the fashion industry to highlight new collections or seasonal trends. They typically contain high-quality images, minimal text, and a consistent aesthetic. Lookbooks are designed to inspire and evoke emotions, creating a desire for the featured products.

catalog printing manufacturerCatalog

A catalog is a comprehensive and informative publication that provides detailed information about products or services. It serves as a reference guide for customers, allowing them to browse and make informed purchasing decisions. Catalogs typically include product descriptions, specifications, pricing, and ordering information. They are more text-heavy compared to lookbooks and provide a comprehensive overview of available options.

magazine custom printingMagazine

A magazine is a periodical publication that covers a wide range of topics, including lifestyle, fashion, entertainment, and current events. Magazines feature a mix of articles, editorials, advertisements, and visual content. While some magazines may feature specific products or brands, the primary focus is on providing engaging and informative content to the readers. Magazines are typically published on a regular basis, such as monthly or quarterly.

Understanding the differences between lookbooks, catalogs, and magazines will help you determine the most appropriate format for your marketing goals. If you want to create a visually stunning publication that showcases your brand or collection, a custom lookbook is the way to go.

How to Set Up your Lookbook Artwork for Professional Printing

Once you have finalized the design of your custom lookbook, it’s crucial to prepare the file correctly for printing. Follow these steps to ensure a smooth printing process:

Set up the document size: Start by setting up your document size according to the chosen trim size for your lookbook. Make sure to include bleed if necessary.

Cover: Design your lookbook cover with attention to detail, ensuring it accurately represents your brand and captures the essence of your collection.

Organize your pages: Arrange your pages in the correct order, keeping in mind any special considerations such as double-page spreads or fold-out pages.

Bleed: Bleed refers to the extra area added to the edges of your pages to account for any trimming variations during the printing process. Each edge adds at least 3 mm bleed. If for hardcover, please adds 15mm bleed on the cover and spine. Make sure to extend any images or background colors that are meant to go all the way to the edge of the page to avoid white borders.

Spine: If you are opting for a binding method that requires a spine, make sure to account for it in your design. Including at least 3mm bleed at the top and bottom of your design. If for hardcover books, please add at least 15mm bleed on the cover and spine. Leave enough space for the spine, considering the thickness of the paper and the number of pages in your lookbook.

Color mode: Set your artwork to CMYK color mode for accurate color reproduction during printing. If use RGB color mode may be change when printing, but CMYK will not.

Check image resolution: Make sure all images in your lookbook have a resolution of at least 300 DPI (dots per inch) to ensure high-quality printing. Low-resolution images may appear pixelated or blurry when printed.

Convert fonts to outlines: To avoid any font-related issues, convert all text to outlines or embed the fonts in your file.

Save as PDF: Save your lookbook file as a high-resolution PDF, ensuring that all images and fonts are embedded.

Before sending your file to us, it’s always a good idea to double-check everything to ensure that your lookbook will be printed exactly as intended. Proofread the content, review the layout, and make sure all images and text are positioned correctly. Taking these extra steps will help you avoid any potential printing errors and ensure a flawless final product. But don’t worry, we provide free file checking service, before printing, our designers will carefully check your file. If find any errors, we will feedback to you or help you fix them then send back to you.

perfessional printing for fashion lookbook

Custom lookbook printing is an essential tool for any business looking to make a visual impact and showcase their brand or products. By choosing the right paper, binding method, size, and cover finish, you can create a stunning lookbook that captivates your audience and drives sales. Remember to carefully set up your lookbook file for printing, ensuring that all elements are correctly positioned and prepared.

Custom Professional Lookbook Printing at BookPrintingChina

If you need assistance with your lookbook printing project or have any questions, please don’t hesitate to contact us. We are here to help you create a visually stunning and impactful lookbook that represents your brand in the best possible way. Whether for small lookbook printing or oversize lookbook printing, we can make sure 100% high quality printing at affordable price.

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