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10 tips for brochure printing and designing

Time: 2021-10-18 Hits: 177



Brochure printing and design is a very valuable project. There is nothing better than creating something you can hold, touch and read. In addition, design is more than just an arrangement of components-it contains textures and feelings that cannot be conveyed by digital projects.

1. Understand printing specifications

Unlike screen design, you need to know exactly how much your budget allows for brochure printing. This can affect the quantity, size and paper inventory and impact. First , set the specifications for the brochure so that when you design on the screen (perhaps in adobeindesign), you can create the content you need from the beginning. Think about the size of the paper, folding and bleeding. Before diving into the design process, it is very important to understand the function of the printer.

2. Consider the audience

The shape and distribution of the brochure design should reflect the audience that will receive the brochure. Even designs that look like traditional paper brochures can be digitally disseminated through the interactive function of the PDF format. If you are giving out a brochure to a poor person, consider a size and format that is convenient for putting in a pocket or bag. (Trifold and postcards are both good choices.) Finally, for stakeholders or key partners, thicker or more robust manuals with multiple pages or larger sizes may be appropriate.

3. Use everything of high quality

When you make brochure printing, you need to use high-resolution everything to make sure your brochure design looks great. This includes images, illustrations, icons and logos, fonts, and bright color palettes. Although the specific specifications will vary depending on the project and the printing canvas and method, usually the size of the images and design elements you want to use on the screen is at least 300 dpi.

4. Use textures

There are many physical characteristics in the brochure printing and designing. These elements can help your information increase the perceived value, because it has a high visual appeal to the reader.

Consider these effects:

Foil: A shiny font or feature spotlight on a part of a pattern.

UV: Special gloss or matte treatment on the design. Letterpress printing: Printing with imprints on certain parts of the design (such as the booklet above).

Folding: Bi-folding and three-folding are not the only options. Interesting folding modes can encourage users to participate in the paper: paper types with different textures can set the tone of the project. It will show up and create a mysterious feeling.

5. Don’t forget to call to action

In brochure printing, one of the most common elements is a call to action. What is the purpose of this brochure? What should users do after seeing or reading it? Whether it’s going somewhere to participate in an event, tearing off a card and sending it in, or calling a phone number, Determine what users should do and encourage this behavior throughout the design process.

6.Think about the display effect

One of the most common problems in brochure design is forgetting that many brochures are suitable for a certain display container. Before removing the key visualizations and messaging from the container, make sure they are easy to see and read. Another key consideration is scale and scale. How big is this brochure? How far does it take to attract the attention of people who need to watch it? Design elements should be scaled accordingly.

7. Stick to a visual theme

White or high color? One design or multiple versions? Should the cover and inner pages follow the same theme-or is there a plan to create multiple versions similar to a booklet. A solid theme sets the tone for the brochure and provides readers with a consistent user experience.

8. Prove repeatedly

Print and verify the design, then give it to someone else and review it again. Repeating steps is because the cost of printing errors is quite high.

9. Pursue high-quality paper

The paper choices you make affect the way users accept the design. In addition, it also affects the technology used in the design process. When choosing the type and style of a paper book, consider that it expresses the message you want to convey.

10. Design and print

Remember to design a brochure printing. Sometimes, when a complex printing design actually appears, it is hard to imagine what it will look like. Do your best to create a copy of the exercise—even if you have to cut off some pages and glue them together—to ensure that the elements and pages in the manual look exactly what you want. Sometimes effects like letterpress printing look funny on the back, or a die cut can create a strange space for design elements on the opposite page. Pay attention to and look for special items that need to be considered during the design process so that your printing work can be successful.


After that, now are you ready to print your brochures for your company or product? Please do not hesitate to contact us for an online quote, we will reply you within 1-2 hours.We are a professional China printing company with more that 20 years printing experience.


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10 months ago

Great post, thank you for sharing

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